Samantha Kris

Author and Speaker

Pressiqa Positioned Samantha Kris as a Powerful Voice in Leadership and Reinvention

230%

Growth in Online Visibility

02

High-Intent Speaking Inquiries

01

New Feature Opportunity Secured

Foundation

Helping Leaders Navigate the Unknown

Samantha Kris is an award-winning speaker, best-selling author, Certified Reinvention Practitioner, and storytelling strategist. She’s internationally known for her work on “Liminal Space”—the often-overlooked emotional terrain between endings and new beginnings. Samantha’s interactive keynotes and leadership training help individuals and teams reframe discomfort as an opportunity for growth.

Breakthrough

From Local Influence to Global Relevance

Samantha wasn’t new to the stage, but she was ready to elevate her reputation as a global expert on leadership, reinvention, and transformational growth. She wanted to attract more corporate bookings and build a brand that extended beyond referrals and existing circles.

Challenge

Rising Above a Crowded Thought Leadership Space

Even with her proven impact, Samantha needed fresh momentum. With the speaker and coaching industry overflowing with voices, she sought third-party credibility from high-trust platforms that would resonate with decision-makers, event planners, and leadership communities.

MAXIMUM VISIBILITY

Positioning Samantha as a Pioneer in Leadership Reinvention

Pressiqa developed a customized PR campaign designed to elevate Samantha’s visibility in high-authority outlets and amplify her thought leadership.

Strategize

We crafted a narrative that connected Samantha’s core expertise in reinvention with timely workplace challenges, like navigating change, embracing uncertainty, and leading through transitions.

Connect

Pressiqa secured high-impact features in business and personal development outlets like CEO Weekly, Global Woman Leaders, The Reinvention Roundtable, Thrive Viewpoint, and The Speaker’s Journal. These pieces put Samantha in front of HR execs, event planners, and leadership communities.

Craft

We developed editorial angles that showcased Samantha not only as a speaker but as a transformation guide—someone uniquely skilled in translating personal stories into professional breakthroughs.

Amplify

Each feature was supported with branded social media posters and optimized email copy, allowing Samantha’s team to maximize exposure across her coaching network and professional speaking circuits.

The Results: Samantha’s Visibility Surge

The campaign produced valuable traction for Samantha’s brand in a short timeframe:

  • 230% Increase in Online Brand Visibility: Press coverage sparked a measurable uptick in branded search volume, SEO impressions, and social profile views.
  • 02 New Speaking Inquiries: The exposure led to high-quality leads from organizations seeking guidance on transformation and leadership development.
  • 01 New Media Feature Opportunity Secured: A follow-up invitation from a leadership platform positioned Samantha for a second wave of exposure and credibility.

“I recently had the privilege of working alongside the Pressiqa team for a thought leadership piece. They reached out to me on LinkedIn, and I typically don’t say yes to these requests, but this felt incredibly relevant and timely, and I’m so happy I said yes because the team has been incredible to work with. They have been very quick to respond. And this piece has actually opened up doors for me that I otherwise wouldn’t have had. So, if you are considering some PR support and would appreciate some extra outreach or opportunities that you may not be able to secure for yourself, I highly encourage you to think about the PressIQA team. Again, they are wonderful to work with. I intend to work with them again and even refer them to several of my clients as well.”

 

Samantha Kris

Speaker | Author | Leadership Reinvention Expert

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