Mesoma Onyeagba’s Visibility Skyrocketed 720%

Pressiqa Propelled Mesoma Onyeagba to Fashion Art Stardom

720%

Surge in Online Visibility

04

New Collaboration Offers

300%

Spike in Inbound Collector Inquiries

Foundations

A 360-Degree View of Mesoma's Artistic Journey

ArtbyMesoma is a vibrant art brand created by Nigerian-born artist Mesoma Hammida Onyeagba, whose work radiates joy, nostalgia, and cultural pride. With a BA in Fine Arts from the University of Ottawa and an MFA from the School of the Art Institute of Chicago, Mesoma blends technical mastery with exuberant storytelling. Her pieces have caught the eye of major collectors like Amy Sherald (the artist who painted Michelle Obama’s portrait).

Breakthrough

From Cultural Inspiration to Fashion-Focused Momentum

Mesoma’s artistry is deeply rooted in heritage, joy, and identity. She channels her Nigerian background into vibrant visual stories that evoke memory, resilience, and celebration. Her participation at a Vogue event in New York, where she painted high-fashion figures live, marked a turning point, validating her place at the crossroads of style and creativity.

Struggles

Mesoma’s Challenge: Breaking Into the High-Fashion Art Scene

Although her academic and exhibition credentials were impressive, Mesoma lacked consistent media visibility. Breaking into the fashion-art elite required more than talent — it required strategic exposure that highlighted her work’s relevance across both creative industries.

MAXIMUM VISIBILITY

Pressiqa’s PR Solution: Turning Artistic Passion into Press Gold

Pressiqa stepped in with a strategic, multi-layered PR approach designed to amplify Mesoma’s story:

Strategize

We meticulously mapped out her key milestones — from the Vogue event to her MFA exhibition — crafting a compelling narrative of an artist bridging fashion and fine art.

Connect

Leveraging our extensive media network, we secured placements in top-tier art and culture publications, including Art Dependence, Art Daily News, and Resident Magazine.

Craft

Our team transformed Mesoma’s story into irresistible press pitches, emphasizing her unique perspective as an artist of Nigerian descent creating vibrant, escapist pieces.

Amplify

We ensured widespread exposure with a Business Insider feature and a TV spot on Bridge Street, giving Mesoma’s work both local and national reach.

The Results: Mesoma’s Artistic Breakthrough

Within weeks of launching the campaign, Mesoma’s brand visibility skyrocketed by over 720%, marking a pivotal moment in her career.

- Widespread Industry Recognition: Media coverage helped establish her authority at the intersection of fashion and fine art, resulting in 4 new collaboration requests from galleries and fashion events within 30 days.
- Increased Engagement Across Platforms: Her Business Insider feature and TV segment led to a 300% boost in direct messages, inquiries from collectors, and new opportunities to showcase her work.
- Solidified Market Position: With her visibility surge, Mesoma is now recognized as a rising creative force whose work bridges artistic excellence and cultural sophistication.