Growth in Online Visibility
Increase in Donor Inquiries
Major National Media Features
Melissa Berton is more than an educator — she’s a movement maker. As the founder of The Pad Project, Melissa turned a high school documentary project into the Academy Award–winning Period. End of Sentence. From distributing over 2 million products to launching income-generating pad-making programs, Melissa and her team are tackling stigma, education gaps, and poverty, all through the lens of menstrual health.
Melissa didn’t just need exposure — she needed targeted, values-aligned visibility. The Pad Project was launching new education and product initiatives in Guatemala and rural India, and momentum was essential to gain partners, media allies, and donors. But PR for nonprofits is often underfunded, and their groundbreaking work wasn’t being amplified at the scale it deserved.
Despite Melissa’s Oscar-winning background and the tangible impact of The Pad Project, their media presence hadn’t caught up to their global footprint. The challenges? A crowded nonprofit space, inconsistent media attention, and limited bandwidth for outreach. Melissa needed a partner who could deliver premium exposure and work within the nonprofit model.
MAXIMUM VISIBILITY
Pressiqa developed a customized PR campaign designed to elevate Samantha’s visibility in high-authority outlets and amplify her thought leadership.
Pressiqa launched a high-impact, mission-centered PR campaign tailored to nonprofit storytelling and impact metrics.
We crafted a media narrative focused on Melissa’s unique role as a co-creator with students, the success of Period. End of Sentence, and the ripple effect of menstrual equity on global education and employment.
Through Pressiqa’s publication partners, we secured editorial features in NY Weekly, Authority Magazine, CEO Gazette, The Nonprofit Times, Global Good Magazine, and Digital Journal — aligning Melissa’s story with impact-driven media outlets.
Every feature was supported with custom-branded social posters, email copy, and storytelling templates, allowing Melissa’s team to share across donor, school, and global advocacy channels.
Just weeks into the campaign, Melissa’s digital presence and nonprofit reach expanded dramatically.
Higher Engagement Across Platforms: Social content based on her media features saw nearly double the average reach and interaction across Instagram and email.
“I’m so grateful to have worked with Pressiqa because, as nonprofits, we often don’t get the press that we need doing the important work that we do. Pressiqa helped me work within our budget work within our timeline to get a great article out there. Thank you to the team at Pressiqa. A period should end a sentence, not a girl’s education.”
Pressiqa doesn’t just get you noticed — it makes you known. Let us help you get into top-tier media publications and help you lead your industry.
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Pressiqa is a top PR agency that echoes your story for large audiences. We give it the deserved spotlight and drive you praises and leads.
