Increase in Brand Mentions
Major Media Features Secured
Boost in Inquiries
Lina Sadek, founder of StuDIYo Lab, turned her passion for hands-on learning into a thriving business that bridges creativity, education, and innovation. What began as a small initiative inspired by her children’s rapid learning through play evolved into a pioneering platform that introduces woodworking and design tech to kids as young as five.
Lina’s concept of incorporating woodworking into children’s education was both bold and refreshing. She challenged the digital-first norm by reintroducing tactile, creative problem-solving into classrooms. Her goal: to nurture confident, curious young minds through real-world tools and experiences.
Introducing woodworking machines to children was a groundbreaking idea, but it was met with skepticism. Parents and schools were hesitant, especially post-pandemic, when digital learning became the norm. Lina’s challenge wasn’t just about selling a product — it was about changing mindsets. She needed to build credibility, showcase the safety and educational value of her programs, and establish StuDIYo Lab as a leader in experiential learning.
MAXIMUM VISIBILITY
Pressiqa crafted a strategic PR campaign to spotlight Lina’s innovation, perseverance, and impact:
We shaped a powerful narrative around Lina’s journey — from a mom inspired by her kids to a national changemaker driving the future of education.
Leveraging our media network, we secured features in Gulf Today and Khaleej Times, placing Lina’s story in front of decision-makers and parents alike.
Our team transformed Lina’s milestones into compelling press pitches, positioning her as a visionary entrepreneur leading a creative learning revolution.
By landing features in top publications with millions of readers, we boosted StuDIYo Lab’s credibility, sparking interest from educators, government bodies, and potential collaborators.
In just a few weeks, Pressiqa’s efforts delivered tangible results for Lina and she achieved:
Pressiqa doesn’t just get you noticed — it makes you known. Let us help you get into top-tier media publications and help you lead your industry.