Pressiqa Positioned Jennifer Evans as a Premier Voice in Strategic Event Planning

520%

Growth in Online Visibility

4X

Increase in Event Collaboration Inquiries

04

Features in Leading Publications

Foundation

Turning Gatherings into Transformational Moments

Jennifer Evans is not just an event planner — she’s a strategic architect of human-centered experiences. With 16 years of expertise and a background in teaching, Jennifer founded Events by Jennifer Evans with a mission: to design purposeful events that resonate deeply with every personality in the room.

Breakthrough

From Local Recognition to National Acclaim

Jennifer’s work was already making waves regionally, but she was ready to expand her visibility across the national event planning and nonprofit sectors. Her goal wasn’t vanity press — it was third-party credibility that would help her stand out in a saturated events industry, attract new nonprofit and corporate clients, and open doors to collaborations and speaking opportunities on event strategy

Challenge

Establishing Authority in a Crowded, Trend-Driven Space

Event planning is a highly visual, fast-paced industry — but timeless strategy and thoughtful gathering often go underrepresented in media. Jennifer needed to be positioned not just as an event planner, but as a thinking partner for organizations seeking depth, intention, and return on experience. The challenge was cutting through the noise and elevating her why.

MAXIMUM VISIBILITY

Positioning Jennifer as a Strategic Event Experience Expert

Pressiqa launched a targeted PR campaign focused on elevating Jennifer’s voice in industry-relevant outlets, with a messaging framework that spotlighted her process, not just her portfolio.

Strategize

We crafted a media narrative around Jennifer’s signature approach to inclusive, mission-driven, and psychologically engaging events, connecting her philosophy to the rising demand for authenticity in professional gatherings.

Connect

Jennifer was featured in MSN, Event Leaders Digest, Modern Nonprofit Weekly, and CEO Gazette — amplifying her influence across the nonprofit, business, and lifestyle sectors.

Craft

Editorials highlighted her award-winning events, client results, and her unique blend of educator empathy and event strategist mindset — positioning her as a thought leader for organizations aiming to create impact through gathering.

Amplify

Pressiqa provided social media posters, custom captions, and email scripts to ensure each feature got maximum exposure across Jennifer’s client network and local event ecosystem.

The Results: Jennifer’s Visibility Surge

In just 3 weeks, Jennifer’s brand was elevated from behind-the-scenes excellence to front-page industry recognition — unlocking visibility and opportunities that aligned with her mission.

  • 520% Surge in Online Visibility: Jennifer’s features drove traffic spikes, boosted branded search, and improved Google discoverability, especially among nonprofit stakeholders.
  • 4X Increase in Collaboration Inquiries: She received multiple inquiries from nonprofit organizations, museums, and civic event boards, including requests for consulting on event strategy and storytelling.
  • 04 Features in Business & Lifestyle Publications: Each piece aligned with Jennifer’s values, helping reinforce her positioning as a thoughtful and strategic partner in event design.
  • New Strategic Partnerships Formed: The PR campaign helped spark early conversations around co-hosted retreats, panel invitations, and event production collaborations with aligned creatives.

“Recently, I worked with Pressiqa, and every person I worked with was outstanding. From the writing team to the publishing team, they handled my feature with great attention to detail and accommodated every change I requested. Their responsiveness, both before and after publication, was something I was incredibly impressed with. I would highly recommend them to anyone looking for a professional and attentive team.”

Jennifer Evans

CEO @ Events by Jennifer Evans

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