Pressiqa Positioned Heleen Groenenberg as a Leading Voice in Energy Equity & Grid Reform

480%

Increase in Visibility

300+

Potential Stakeholder Inquiries

03

Renowned Magazine Feature

Foundation

Redefining the Future of Energy Through Systems Thinking

Heleen Groenenberg is the founder of Sustain Brain, an advisory platform helping governments and businesses navigate the evolving challenges of energy infrastructure. With a strong focus on smart grid design, equitable energy access, and local energy hubs, Heleen bridges high-level energy policy with grassroots innovation. Known for simplifying complex technical issues, she champions sustainable solutions that serve both underserved communities and forward-thinking enterprises.

Breakthrough

From Behind-the-Scenes Strategist to Public-Facing Change Agent

While Heleen was quietly advising on some of Europe’s most critical energy conversations, her expertise remained behind the scenes. To influence policy and inspire wider adoption of her frameworks, she needed public visibility — not only among climate professionals, but with corporate leaders, local authorities, and media outlets that shape the future of energy discourse.

Challenge

Cutting Through a Crowded, Buzzword-Heavy Sustainability Market

Heleen’s voice stood out for its clarity and depth, but the global sustainability space is cluttered with jargon, trend-driven content, and surface-level innovation. She needed a platform that would validate her credibility as a serious, systems-level strategist — and help separate her work from corporate greenwashing or short-term climate narratives.

MAXIMUM VISIBILITY

Establishing Heleen as a European Voice of Authority in Clean Energy

Pressiqa’s strategy focused on positioning Heleen not just as a sustainability expert, but as a systems-level thinker and influential advisor shaping Europe’s clean energy transition.

Strategize

We framed Heleen’s story around urgent energy equity issues, blending her grassroots efforts and EU-level policy work into a bold narrative of real-world reform.

Connect

Through Pressiqa’s editorial network, we secured Heleen placements in Gulf Today, CEO Gazette, and The Entrepreneur Story — delivering exposure to energy leaders, city planners, and tech innovators across EMEA.

Craft

Each feature positioned Heleen not just as an advisor, but as a systems architect — someone with actionable frameworks to combat grid congestion, empower local ownership, and design the future of clean power.

Amplify

To support the campaign, we delivered branded social posters and email templates that expanded reach through her network of collaborators, conferences, and LinkedIn followers.

The Results: Heleen’s Visibility Surge

Pressiqa’s campaign delivered a measurable impact that transformed Heleen’s visibility and influence within the sustainability and policy ecosystem:

  • 480% Increase in Thought Leadership Reach: Strategic media placements resulted in a significant uptick in profile views, social engagement, and branded search activity within 30 days.
  • 300+ Stakeholder Inquiries: Decision-makers across the energy, infrastructure, and sustainability sectors reached out via inbound messages, partnerships, and advisory interest.
  • 3 National & Niche Features: Heleen was prominently featured in business and environmental publications, elevating her profile across industry and media circles.

Policy Credibility: These press features were used in RFPs, grant proposals, and EU presentation decks to demonstrate external validation and media support.

“I had a great experience working with Pressiqa. They featured my story and career in a well-written article that really captured my journey. What stood out most was their responsiveness. Any edits I asked for were made quickly and exactly how I wanted. The whole team was very client-focused and professional from start to end, so I highly recommend Pressiqa for anyone looking for quality, personalized media coverage.”

Heleen Groenenberg

CEO @ SustainBrain

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