Pressiqa Elevated Carla Saunders as a Bold New Voice in Urban Horror Filmmaking

320%

Increase in Brand Visibility

01

Major Festival Selection

185%

Boost in Streaming Views

Foundation

Carla Saunders: Self-Taught Visionary in Urban Suspense

Carla Saunders is the founder of Promises Entertainment, LLC, and an independent filmmaker known for telling raw, urban, reality-based stories—often with horror and suspense at their core. Her filmmaking journey began in 2008 after working as an extra on Madea Goes to Jail, which sparked her passion for storytelling. Teaching herself through books and hands-on practice, she went on to write, fund, and release her debut feature No Reason, now streaming on Tubi and Amazon Prime. With a finalist short film (Fake News) headed to the East Point Peachtree International Film Festival and active enrollment in the Los Angeles Film School, Carla was ready for the next leap: recognition.

Breakthrough

From Hustling in Silence to Headlines

For years, Carla had been quietly building her portfolio and pushing boundaries in the indie film world, but her voice had yet to reach a broader audience. She wasn’t just looking for vanity press or temporary buzz. She needed real visibility: credibility in the entertainment industry, acknowledgment for her work as a Black woman in horror, and validation that would open doors to larger collaborations.

Challenge

Gaining Visibility in a Crowded, Competitive Film Space

Despite her creative talent and compelling backstory, Carla’s work was getting lost in the noise. Competing with studios, influencers, and content factories meant her independent status was often overlooked. Carla needed a campaign that would honor her journey and establish her as a serious player in the urban horror and indie film space. She wanted media that respected her hustle and told her story with dignity.

MAXIMUM VISIBILITY

Positioning Carla as a Fearless New Voice in Filmmaking

Pressiqa launched a targeted PR strategy that focused on building Carla’s media presence in niche entertainment circles and broader digital platforms.

Strategize

We spotlighted Carla’s self-taught roots, her unique approach to horror storytelling, and her determination to break into film without traditional gatekeepers. Her rise from extra to director became the emotional arc of the campaign.

Connect

Through our media network, we placed Carla’s story on platforms that cater to independent creators, entertainment professionals, and culturally relevant voices. These placements focused on both her feature film and the buzz around her short film, Fake News.

Craft

We created compelling founder-driven press angles, showcasing Carla as a resilient, boundary-pushing filmmaker who brings real-life tension and grit to the horror genre.

Amplify

Each story was distributed with branded social posters and digital assets to extend the campaign’s reach across her personal and professional channels.

The Results: Carla’s Visibility Breakthrough

Within a few short weeks, Carla’s profile saw exponential growth and elevated her presence among indie creators, film festival organizers, and digital audiences.

  • 320% Increase in Online Brand Visibility: Organic search traction, referral spikes, and profile mentions tripled within a month of the campaign launch.
  • 185% Boost in Streaming Views: Thanks to embedded links in press features and increased social shares, her films on Amazon Prime and Tubi experienced a dramatic uptick in viewership.
  • 1 Major Festival Selection: Fake News was officially selected as a finalist for the East Point Peachtree International Film Festival, gaining industry credibility.
  • Media Buzz: Carla was spotlighted across entertainment, indie film, and women-in-film platforms, giving her the credibility she had long deserved.

My name is Carla Sanders. I am an independent filmmaker located in Atlanta, Georgia. I wanted to share my experience with Pressiqa. They were very professional,  um patient, courteous, responsive. I mean I had really I was just taken back um how well they treated me. They treated me like I was very important like I was special. They seemed to know who I was, my time in the industry. If you ever decide to do any type of business with Pressiqa, trust me, they will treat you like you’re golden. So thank you Perssiqa for such an awesome experience and I look forward to working with you all in the future. Bless. 

Carla Saunders

Founder, Promises Entertainment, LLC

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