Forbes Under 30 Aayushman Dalmia’s Brand Authority Increased

Pressiqa Amplified Aayushman Dalmia’s Vision with Media Power

12M+

Monthly Reach

3X

Surge in Demo Requests

+480%

Increase in Web Traffic

Foundations

A 360-Degree View of Aayushman Dalmia’s Entrepreneurial Journey

Aayushman Dalmia, a Forbes 30 Under 30 honoree, is the visionary behind Zoftware — the world’s first AI-powered software marketplace. Raised in Dubai, his entrepreneurial spirit was fueled by the region’s fast-paced innovation. Through Zoftware, he’s empowered over 510,000 buyers and connected them to 7,000+ software solutions. But to expand Zoftware's influence beyond MENA, Aayushman needed one thing: powerful media credibility.

Breakthrough

From Tech Founder to Industry Disruptor

Aayushman’s story — backed by his Forbes accolade and Zoftware’s AI breakthroughs — was the foundation of a disruptive narrative. He wasn't just building a product; he was creating a smarter way for businesses to buy software. But it took a focused PR push to help the world see that.

Struggles

Breaking Through the SaaS Noise

Despite its innovation, Zoftware struggled with visibility. Aayushman had to win trust in a saturated SaaS market, navigate regional complexities across MENA and ASEAN, and build investor confidence in AI-led software evaluation. Even with a 100% customer retention rate, breaking into global media was critical for scale.

MAXIMUM VISIBILITY

Pressiqa’s PR Solution: Positioning Zoftware as a SaaS Pioneer

Pressiqa stepped in with a strategic, multi-layered PR approach designed to amplify Aayushman’s brand:

Strategize

We developed a compelling founder-led story spotlighting Zoftware’s predictive AI and industry-first voice support agent.

Connect

Pressiqa secured high-traffic features in Gulf Today and Khaleej Times, with a combined reach of over 12 million readers.

Craft

We framed Aayushman as a tech innovator, emphasizing his Forbes 30 Under 30 recognition and AI-led disruption.

Amplify

By spotlighting regional impact and user growth, we positioned Zoftware as a transformative force in SaaS.

The Results: Zoftware’s Media Breakthrough

Within 30 days, Pressiqa’s campaign delivered tangible results, and Aayushman witnessed:

Regional Market Penetration: Targeted media features triggered a +480% spike in web traffic from MENA and ASEAN markets, opening new sales channels and platform sign-ups.
Investor & Enterprise Attention: Within a month, inbound demo requests tripled, and Zoftware caught the attention of multiple VC firms exploring AI SaaS portfolios.
Dominating the Category Conversation: By securing credibility through media, Zoftware is now regarded as the top AI-powered software marketplace in the Gulf regions, outpacing older platforms in relevance and innovation.