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Alice Shikina

Award-Winning Founder Alice Shikina’s Visibility
Grew by 540% in a Month

Pressiqa built a targeted media strategy that elevated Alice's negotiation and communication expertise to a national stage, driving a 250% increase in speaker inquiries through five high-authority features.

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Increase in Brand Visibility

Growth in Speaker Inquiries

National Media Features Secured

Teaching the Art of Getting the “Yes”

Alice Shikina is a negotiation coach, speaker, and the founder of Shikina Negotiation Academy, whose work focuses on helping professionals negotiate with confidence, communicate with clarity, and resolve disputes through effective mediation. Her academy has built a reputation for practical, applicable teaching that produces measurable results for the professionals who go through it.

Scaling a Speaker and Academy Profile Nationally

Alice had built a strong local and referral-based reputation in negotiation coaching, but her ambition was to reach a national speaking audience and extend the profile of Shikina Negotiation Academy to the corporate and professional development buyers who commission training and speaking engagements at scale.

Negotiation Expertise Is Hard to Find Online

Negotiation and mediation coaching is a highly specialised discipline that requires strong public credibility to attract corporate clients and speaking opportunities that generate meaningful revenue. Without a national media presence, even the most qualified negotiation expert can remain invisible to buyers actively searching for their expertise.

From Negotiation Expert to Speaker Brand

Pressiqa identified the gap between Alice's negotiation expertise and her national visibility and built a five-feature campaign to close it decisively.

Problems

Secured placements in leading national outlets

Pressiqa secured features in CEO Weekly, NY Weekly, Influencer Daily, and The Influential CEO for simultaneous national speaker visibility.

Positioned negotiation as a business-critical skillset

We crafted editorial content that positioned Alice's expertise as a direct business value driver in the language of corporate outcomes.

Unified speaker and academy authority narrative

We built a media narrative that held both her speaker and academy brands together, communicating individual and institutional quality in one story.

Designed campaign for inquiry-driven visibility

Every placement was structured to move corporate readers from awareness to speaking inquiry.

Solutions

Secured 6 high-authority national media features

Pressiqa secured features in NY Weekly, Authority Magazine, CEO Gazette, The Nonprofit Times, Global Good Magazine, and Digital Journal.

Built a budget-aligned nonprofit PR campaign strategy

We designed the campaign to work within The Pad Project's nonprofit budget and timeline, as Melissa specifically highlighted.

Leveraged Oscar's credibility to earn donor trust

We used Melissa's Oscar-winning credentials as a credibility amplifier for the mission, giving donors a compelling entry point.

Positioned mission for aligned donor audiences

Every placement was structured to reach donors and advocates already motivated by gender equity, education access, and global impact.

Alice Shikina’s Brand Achieved Breakthrough National Growth

The campaign delivered strong growth across brand visibility, speaker inquiries, and national media presence, confirming that a well-targeted five-publication strategy can rapidly scale a negotiation and communication coaching brand.

540% Increase in Brand Visibility

Brand visibility grew by 540%. Five national features placed Alice’s negotiation and communication expertise in front of the corporate buyers, event organisers, and professional development decision-makers most likely to convert into speaking and academy engagements.

250% Growth in Speaker Inquiries

Speaker inquiries grew by 250%. Corporate clients who discovered Alice through media coverage arrived with a clear understanding of her expertise and a specific interest in booking her for events where negotiation and communication skills were the development priority.

5 National Media Features Secured

Five national features across CEO Weekly, NY Weekly, Influencer Daily, and The Influential CEO gave Alice a media portfolio that demonstrated credibility across the full range of corporate and professional development audiences relevant to her speaking and academy objectives.

3x Perceived Authority Strength Increase

As Alice described, Pressiqa upleveled her through the media coverage they placed her in. For a negotiation expert whose brand is built on the confidence she gives others, the experience of having her own profile elevated to a national level was both professionally and personally significant.

100% Mission Amplification Across All Networks

As Melissa confirmed, Pressiqa helped her work within budget and timeline to get a great article out there. A period should end a sentence, not a girl’s education. That message, carried across six national publications, reached the donors and advocates who believe it too.

The Strategy Behind Alice Shikina's Brand Expansion

Alice's campaign was built on a clear strategic objective: to take a highly qualified negotiation expert whose reputation was largely local and make her nationally visible to the corporate buyers who needed her expertise.

Research

We began by researching the corporate training and speaking landscape to identify the precise audience segments most likely to commission negotiation and mediation expertise. Corporate training buyers, event organisers, and HR leaders were the three primary audience segments, and every subsequent decision was made with reaching all three in mind.

Frame

We built an editorial framework that positioned negotiation and communication as core business competencies rather than soft skills, making Alice's expertise directly relevant to the business outcomes that corporate buyers care about.

Place

CEO Weekly, NY Weekly, Influencer Daily, and The Influential CEO were selected for their combined reach across corporate, leadership, and professional development audiences. The five-feature strategy ensured Alice's story reached every relevant audience segment simultaneously.

Convert

The 250% growth in speaker inquiries and 540% increase in brand visibility confirmed that the campaign successfully converted Alice's media presence into commercial momentum. As she described, the article Pressiqa placed her in genuinely upleveled her, and she was excited by the doors it opened.

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Negotiation Expert

"Pressiqa was amazing to work with. They reached out, and they have upleveled me via the article that I was put in. So I'm very excited because I do speak on negotiation, communication, and mediation. So, thank you very much, Pressiqa. "

Alice Shikina

Speaker | Negotiation Coach | Founder of Shikina Negotiation Academy

The Results Don't Lie

Take a look at how we have helped our clients find their voice and reach the right people.

Business

Award-Winning Event Planner Jennifer Evans Increased Event Collaboration Inquiries by 4X

Pressiqa built a targeted media strategy that elevated Events by Jennifer Evans into a nationally featured brand, driving a 4X increase in event collaboration inquiries and four features in leading publications.

520%

Growth in Online Visibility

Increase in Event Collaboration Inquiries

Travel and Lifestyle

#1 Cruise Influencer Sarah Gallo Grew 5X Visibility and Expanded Travel Industry Reach

Pressiqa built a targeted media strategy that placed The Five Foot Traveler story in front of the right travel community and collaboration audience, driving over 350 media and collaboration inquiries through three major travel publication features.

Growth in Online Visibility

350+

Media and Collaboration Inquiries

Finance

Oscar-Winning Educator Melissa Berton Lifted Brand Reach By 620%

Oscar winner Melissa Berton gained 620% more online visibility for The Pad Project, expanding global awareness, donor engagement, and mission-aligned partnerships.

620%

Online visibility growth

Global Increase in Donor Inquiries

Business

Elizabeth Maruyama's Business Grew Awareness 610% And Traffic 270%

America Visa Advisory gained 610% more visibility and 270% more website traffic, turning earned media into qualified inbound and consultation bookings.

610%

Awareness lift

270%

Website traffic growth

Business

StuDIYo Lab Founder Lina Sadek Grew Brand Mentions by 300%

Pressiqa built a targeted media strategy that placed the StuDIYo Lab story in front of the right education and innovation audience, driving a 500% boost in inquiries and securing two major media features.

300%

Increase in Brand Mentions

500%

Boost in Inquiries

Entertainment

Famous Indie Filmmaker Carla Saunders Grew Her Brand Visibility by320%

Pressiqa built a targeted media strategy that elevated Carla's independent film work into the right industry channels, securing a major festival selection and driving a 185% boost in streaming views.

320%

Increase in Brand Visibility

Major Festival Selection Secured

Art

Award-Winning Artist Mesoma Onyeagba Attracted 4 New Creative Collaboration Offers

Pressiqa built a targeted media strategy that positioned Mesoma's fashion-meets-fine-art brand in front of collectors, galleries, and creative industry decision-makers, generating four new collaboration opportunities and a 300% increase in collector inquiries.

720%

Growth in Online Visibility

Increase in Collector Inquiries

Lifestyle

Best-selling Author Dr. Michelle Hannah Grew Brand Visibility by 480%

Pressiqa built a targeted media strategy that placed Dr. Hannah's life coaching practice in front of the right national audience, generating five media features and over 320 inbound coaching inquiries.

480%

Growth in Online Brand Visibility

National Media Features Secured

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What Can PR Do for a Nonprofit Organisation?

PR gives nonprofits the national visibility their missions often lack. When placed strategically, media coverage can significantly increase awareness, build trust with donors, and convert visibility into measurable support such as inquiries and partnerships.

How Did Pressiqa Approach Melissa's Campaign?

We designed a six-publication strategy that respected The Pad Project's nonprofit budget and timeline while maximising donor and advocacy audience reach across NY Weekly, Authority Magazine, CEO Gazette, The Nonprofit Times, Global Good Magazine, and Digital Journal.

How Does Pressiqa Work With Nonprofits?

We understand that nonprofits operate within resource constraints that commercial businesses do not face. Our campaigns are designed to deliver maximum media impact within the budget and timeline available, without compromising on the quality or reach of the coverage.

Can Pressiqa Help a Nonprofit Reach More Donors?

Yes. In Melissa Berton’s case, strategic media coverage resulted in a 3X increase in donor inquiries. Targeted PR helps connect mission-driven organisations with audiences already aligned to support their cause.

Why Choose Pressiqa for Nonprofit and Entertainment PR?

Because we focus on outcomes, not just coverage. Pressiqa builds campaigns that respect nonprofit limitations while delivering measurable growth in visibility, credibility, and donor engagement through strategic media positioning.

How Quickly Can a Nonprofit See Donor Inquiry Growth?

Results depend on mission strength and media alignment, but The Pad Project achieved a 620% increase in visibility and 3X donor inquiries within the campaign window through six high-authority media features.

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Media Placements

Secured placements in leading national outlets

Positioned negotiation as a business-critical skillset

Unified speaker and academy authority narrative

Designed campaign for inquiry-driven visibility

Secured 6 high-authority national media features

Built a budget-aligned nonprofit PR campaign strategy

Leveraged Oscar's credibility to earn donor trust

Positioned mission for aligned donor audiences

540% Increase in Brand Visibility

250% Growth in Speaker Inquiries

5 National Media Features Secured

3x Perceived Authority Strength Increase

100% Mission Amplification Across All Networks

Ready to Become a Brand People Recognize and Trust?

Award-Winning Event Planner Jennifer Evans Increased Event Collaboration Inquiries by 4X

#1 Cruise Influencer Sarah Gallo Grew 5X Visibility and Expanded Travel Industry Reach

Oscar-Winning Educator Melissa Berton Lifted Brand Reach By 620%

Elizabeth Maruyama's Business Grew Awareness 610% And Traffic 270%

StuDIYo Lab Founder Lina Sadek Grew Brand Mentions by 300%

Famous Indie Filmmaker Carla Saunders Grew Her Brand Visibility by320%

Award-Winning Artist Mesoma Onyeagba Attracted 4 New Creative Collaboration Offers

Best-selling Author Dr. Michelle Hannah Grew Brand Visibility by 480%

Your Brand Could Be Our Next Success Story. Let's Talk

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