Increase in Brand Visibility
National Media Features
Surge in Speaker Inquiries
Alice Shikina is a powerful speaker, negotiation coach, podcast host, and founder of the Shikina Negotiation Academy. With a background in acting and mediation, Alice empowers professionals, couples, and leaders to communicate with clarity, confidence, and purpose. From delivering TED-style talks at major events like Toastmasters’ 100th International Convention to teaching high-stakes negotiation to executive teams, Alice is on a mission to transform how people connect in the post-pandemic world.
Alice knew she had the voice and vision — what she needed was visibility. She wanted to move beyond word-of-mouth referrals and small-stage opportunities and step into national conversations on communication, negotiation, and leadership. Her goal: to land bigger speaking gigs, attract media interviews, and build her reputation as the go-to expert in her space.
In a saturated market of speakers, authors, and coaches, Alice’s challenge was cutting through the noise. Her ability to mix emotional intelligence with tactical negotiation skills was unique, but the media didn’t know that yet. She needed third-party validation, a polished narrative, and consistent coverage that positioned her as both credible and compelling.
MAXIMUM VISIBILITY
Pressiqa rolled out a high-impact PR campaign tailored to elevate Alice’s brand across digital and traditional media platforms.
We redefined Alice’s story — not just as a negotiation coach, but as a dynamic thought leader blending performance, psychology, and conflict resolution. Her upcoming book and podcast became anchors for press-worthy narratives.
Using Pressiqa’s global media network, we secured Alice placements in top-tier publications such as CEO Weekly, NY Weekly, Influencer Daily, and The Influential CEO. This gave her instant credibility among decision-makers, event planners, and leadership communities.
We designed human-interest angles and media pitches around timely themes — negotiating in post-COVID relationships, conflict management for hybrid teams, and how acting techniques enhance leadership presence.
Every feature was paired with professionally designed social posters, branded email content, and caption-ready posts, enabling Alice to maximize exposure across LinkedIn, Instagram, and her speaker outreach channels.
In under 30 days, Alice experienced a measurable surge in visibility, impact, and opportunities.
Expanded Social & Email Engagement: Her media-based content outperformed regular posts, resulting in better traction with followers, subscribers, and podcast listeners.
“Pressiqa was amazing to work with. They reached out and they have really upleveled me via the article that I was put in. So I’m very excited because I do speak on negotiation, communication, and mediation. So, thank you very much, Pressiqa.”
Pressiqa doesn’t just get you noticed — it makes you known. Let us help you get into top-tier media publications and help you lead your industry.
WORK
Witness how Pressiqa’s PR strategies drove measurable success for clients across industries.
Pressiqa is a top PR agency that echoes your story for large audiences. We give it the deserved spotlight and drive you praises and leads.
