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Aayushman Dalmia

Forbes 30 Under 30
Aayushman Dalmia’s Brand Witnessed 3x Demo Requests

Pressiqa built Aayushman Dalmia’s AI software marketplace narrative across high-authority business media, driving a 3X surge in demo requests and significantly increasing investor and enterprise visibility within 30 days.

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Monthly Media Reach

Increase in Demo Requests

Growth in Website Traffic

Building the Future of AI-Powered Software Discovery

Aayushman Dalmia is the founder of Zoftware, the world’s first AI-powered software marketplace designed to simplify how businesses discover and evaluate SaaS solutions. A Forbes 30 Under 30 honoree, he has scaled Zoftware across global markets, connecting hundreds of thousands of buyers to thousands of software tools. His vision is to redefine enterprise software discovery through intelligence-led matching at scale.

High-Growth Platform Reaching Category Leader Status

Zoftware was already achieving strong adoption across MENA and ASEAN markets, but its category leadership was not yet reflected in global media. Aayushman’s goal was to move beyond regional traction and establish Zoftware as a trusted, enterprise-ready AI SaaS discovery platform on a global stage.

Competing in a Saturated SaaS Visibility Market

Despite strong product-market fit and retention, Zoftware faced a visibility challenge common in the SaaS space. Enterprise buyers were difficult to reach at scale, investor attention required stronger media validation, and the platform’s innovation narrative was not fully breaking through global SaaS noise.

From Innovator to Global SaaS Leader

Pressiqa identified the gap between Zoftware’s rapid product adoption and its limited global media positioning, and then built a focused, multi-market PR strategy to close it.

Problems

Limited global SaaS category recognition

Zoftware had strong adoption but lacked global media positioning as a category-defining AI software marketplace.

Low inbound enterprise demo visibility

Enterprise demo requests were not scaling in proportion to platform growth and product capability.

Weak international media presence outside MENA

Despite regional success, Zoftware had limited exposure in high-authority global business publications.

Investor awareness not aligned with traction

Zoftware’s growth metrics were strong, but investor-facing visibility did not reflect its full market potential.

Solutions

Secured a top outlet’s executive feature placement

Pressiqa secured a CEO Weekly feature, placing Samantha's leadership reinvention expertise in front of executives and event organisers.

Positioning reinvention as an immediate leadership need

We crafted editorial content that positioned leadership reinvention as urgent and immediately applicable for professionals navigating significant career change.

Unifying speaker and author authority identity

We unified her speaker and author identities around the reinvention expertise, giving corporate buyers a complete picture of her value.

Driving real opportunities, not passive visibility

The campaign was designed to create a genuine opportunity rather than passive awareness, positioning Samantha for leadership and change space.

The Results: Zoftware’s Demand and Visibility Expanded Exponentially

The campaign delivered measurable growth in enterprise interest, traffic, and qualified demo demand within 30 days.

12M+ Monthly Media Reach Delivered

Zoftware’s story reached over 12 million readers across Gulf Today and Khaleej Times, expanding brand awareness across enterprise and investor audiences.

3X Increase in Demo Requests

Enterprise demo requests tripled as decision-makers engaged with Zoftware’s AI-powered SaaS discovery positioning through trusted media coverage.

+480% Growth in Website Traffic

Targeted media placements drove a 480% surge in web traffic, particularly from MENA and ASEAN regions actively exploring SaaS solutions.

2x Stronger Investor & Market Credibility Signal:

The combination of Forbes recognition and national media coverage strengthened Zoftware’s positioning in conversations with investors and enterprise partners.

The Strategy Behind Aayushman Dalmia's Brand Expansion

The campaign was built to convert product momentum into category authority by aligning founder credibility with enterprise media exposure.

Research

We mapped enterprise SaaS buying behavior across MENA and ASEAN to identify where decision-makers consume software discovery insights and how trust is built in AI-led platforms.

Position

We positioned Zoftware as a category-defining AI software marketplace rather than a traditional SaaS listing platform, emphasizing intelligence-led discovery and enterprise efficiency.

Place

We secured placements in Gulf Today and Khaleej Times, selected for their high enterprise readership and strong influence across business and technology ecosystems.

Convert

The 3X increase in demo requests and +480% traffic growth confirmed that media visibility translated directly into qualified enterprise engagement and platform adoption interest.

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Business

"I had a great working experience with Pressiqa. Their responsiveness, cooperation, and talented writing team made the entire process effortless. They didn’t just meet expectations — they exceeded them, delivering more than promised. I look forward to working with them again and highly recommend their services to anyone seeking top-tier PR support."

Aayushman Dalmia

Founder & CEO | Zoftware | Forbes 30 Under 30 Entrepreneur

The Results Don't Lie

Take a look at how we have helped our clients find their voice and reach the right people.

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520%

Growth in Online Visibility

Increase in Event Collaboration Inquiries

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Growth in Online Visibility

350+

Media and Collaboration Inquiries

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620%

Online visibility growth

Global Increase in Donor Inquiries

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America Visa Advisory gained 610% more visibility and 270% more website traffic, turning earned media into qualified inbound and consultation bookings.

610%

Awareness lift

270%

Website traffic growth

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300%

Increase in Brand Mentions

500%

Boost in Inquiries

Entertainment

Famous Indie Filmmaker Carla Saunders Grew Her Brand Visibility by320%

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320%

Increase in Brand Visibility

Major Festival Selection Secured

Art

Award-Winning Artist Mesoma Onyeagba Attracted 4 New Creative Collaboration Offers

Pressiqa built a targeted media strategy that positioned Mesoma's fashion-meets-fine-art brand in front of collectors, galleries, and creative industry decision-makers, generating four new collaboration opportunities and a 300% increase in collector inquiries.

720%

Growth in Online Visibility

Increase in Collector Inquiries

Lifestyle

Best-selling Author Dr. Michelle Hannah Grew Brand Visibility by 480%

Pressiqa built a targeted media strategy that placed Dr. Hannah's life coaching practice in front of the right national audience, generating five media features and over 320 inbound coaching inquiries.

480%

Growth in Online Brand Visibility

National Media Features Secured

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Frequently asked questions

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What Can PR Do for a SaaS Founder?

PR transforms product traction into category authority by placing founders in trusted media outlets where enterprise buyers and investors evaluate credibility and innovation.

How Did Pressiqa Approach Aayushman’s Campaign?

We built a founder-led AI SaaS narrative and secured placements in Gulf Today and Khaleej Times to position Zoftware as a category leader in software discovery.

How Does Pressiqa Work With SaaS Companies?

We align product value with market demand signals and translate technical innovation into media narratives that enterprise buyers and investors can immediately understand.

Can PR Help a SaaS Platform Increase Demos?

Yes. In Aayushman’s case, strategic media coverage resulted in a 3X increase in demo requests within 30 days by improving trust and visibility.

Why Choose Pressiqa for SaaS PR?

Because we don’t just generate coverage—we create positioning shifts that influence how the market perceives your product and category relevance.

How Quickly Can SaaS Brands See Results?

Zoftware achieved a 3X increase in demo requests and +480% traffic growth within 30 days of targeted media placements.